Underground Elephant is seeking an Email Marketing Coordinator who will be responsible for creating email marketing campaigns to promote our product and/or service. He or she will determine the target audience, devices campaign, and launches email campaign to create buzz or generate leads for Underground Elephant.

Responsibilities:

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar, and spelling.
• Develop a personalization strategy.
• Include specific graphics, incentives, and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted in for messages.
• Ensure messages are mobile-friendly.
• Create database of emails for lead generation.
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Include persuasive ‘call-to-actions’ in advertisements and promotions.
• Place orders for products.
• Design and write press releases.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

Requirements/Qualifications:

• 2+ years in online marketing, email marketing or lead generation business
• Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
• Highly organized, self-starter with excellent verbal and written communication skills
• Excellent project management and presentation skills
• Strong reporting and analytical skills, both quantitative and qualitative, with strong attention to detail.
• Fluent in the latest online technologies and search-engine friendly website design
• Ability to use a variety of marketing communication channels in a systematic way, including collateral development, print media, SEO, SEM, blogs, interactive websites, PR, and email marketing
• Bachelor’s degree in marketing, communications or related field strongly recommended