Responsibilities include: •Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel. •Create an associated keyword expansion roadmap, working with the Product team to develop relevant landing page content. •Manage the day-to-day search marketing activities across multiple search engines (AdWords, adCenter, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. •Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns. •Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc. •Develop short and long-term PPC campaign strategies, roadmaps and execute day-to-day tactics that increase CTR, conversion and revenue. •Identify and report on key performance indicators and opportunities for improvement on a regular basis. •Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and stakeholders. •Integrate strategies and recommendations into other active marketing channels such as Email Marketing, Social Media and Partner Channels. •Expand Remarketing efforts through Facebook Exchange and Google Analytics, and identify new channels moving forward. •Collaborate with supply-side to establish a national SEM strategy in targeted regions that match inventory at a zip-code level. •Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Requirements: Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. •Experience managing SEM campaigns nationally - in targeting customers in specific geographies, demographic categories, and time zones. •Deep understanding of online media and how to set up, measure, monitor, adjust, and report results. •Exceptional copy writing and editorial skills. •Strong analytical skills with ability to drive meaningful actions from large data sets. •Proficiency in MS Office - especially Excel.
•Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Omniture, Webtrends, Site Catalyst. Google Analytics is required. •Experience using AdWords Editor and Bing Ads Editor. •Ability to multi-task and prioritize in a fast-paced and dynamic work environment. •An organized individual with great attention to detail and focus on quality of results. •A self-motivated individual; a good team player. •Takes accountability and ownership of his/her own work.