Do you have a deep understanding of the consumer web experience? Do you consider yourself an online marketing guru who has experience identifying business strategy and implementing a strong plan of attack for consumer web optimization? If you answered yes to our questions above, we want you to be our Digital Marketing Specialist.

Key Responsibilities Include:

Developing and aligning marketing programs with business strategies and product sales goals
Creating a larger online presence for the organization utilizing search engine optimization and link building
Providing and implementing solutions to improve usability, website flow design and content of the company website
Utilizing web analytics to measure web traffic conversion and increasing overall effectiveness of the website
Analyzing of product performance, PPC campaigns and web-based marketing campaigns
Evaluating client research, market trends and conditions and competitor data
Creating, implementing and overseeing a social media strategy for the company
Developing marketing material for existing products and capabilities
Managing online brand and product awareness
Integrating online marketing and social media with both existing and future PR initiatives

Requirements:
Bachelor’s degree in Marketing or Business Development preferred
Experience managing SEO, PPC and affiliate programs
Strong understanding of online marketing concepts and business strategy
Experience with HTML, CSS and JavaScript
Minimum of 3 years experience in a similar digital marketing role